MBA 24-Hour Design Sprint
The Future is Now
Management in the Age of AI
March 27 - 28
Students designing the future of business management!
The Design Challenge
Given that...
Most organizations are deploying AI before they have the governance, the workforce readiness, or the cultural foundation to support it — leaving employees at every level unprepared, unprotected, and uncertain about their role in an AI-enabled workplace...
How Might We…
Help organizational leaders design a workplace culture where people and AI work together as true partners — so that every employee, regardless of where they are in their career, feels valued, capable, and essential to the business
TEAM SOLUTIONS
1st Place - TEAM 8 Minds & Machines (M&M) PR/FAQ | Slide Deck | Pitch Video
2nd Place - TEAM 4 A.I.venger PR/FAQ | Slide Deck | Pitch Video
3rd Place - TEAM 3 Omnicom PR/FAQ | Slide Deck | Pitch Video
TEAM 1 BEACON PR/FAQ | Slide Deck | Pitch Video
TEAM 2 PizzaAI PR/FAQ | Slide Deck | Pitch Video
TEAM 5 Control+Alt+Elite PR/FAQ | Slide Deck | Pitch Video
TEAM 6 AI Farmers PR/FAQ | Slide Deck | Pitch Video
TEAM 7 InterIntelligence PR/FAQ | Slide Deck | Pitch Video
YOUR MISSION
Harness Your Creativity!
Working in an interdisciplinary team of five or six, you will implement the Design Thinking approach to innovation to develop a creative solution to the challenge!
Test your solution with experts and stakeholders at the event. Feel free to test it on others remotely. Gather valuable feedback to improve your solution!
PR/FAQ
Submit a Press Release and Frequently Asked Questions (PRFAQ) the provides the vision for your solution by midnight Friday - ken@innovation.fsu.edu
Develop a Prototype and Pitch
Visually illustrate your solution by creating a prototype as a visual aid to your presentation. Prototypes vary depending on the type of solution your developed. They include:
A storyboard
App drawings or screenshots (see www.proto.io) that illustrate a users experience
Diagrams, illustrations, spreadsheets
A product flyer or website (see www.wix.com)
Acting out the solution
A combination of any of the above
Pitch Your Solution
Develop a 4-minute presentation and slide deck (no more than 6 slides) to pitch your idea to the judges. Include your prototype to show how your solution is utilized. The 4-minute pitch will be followed by 3 minutes of Q&A.
Over $2000 in Prize Money
1st Place Team - $200 per team member
2nd Place Team - $125 per team member
3rd Place Team - $75 per team member
Individual Acknowledgment* - $100
*Have an idea that wasn’t embraced by your team? Submit a PR/FAQ for your individual idea for a chance to win $100! - ken@innovation.fsu.edu
TENTATIVE AGENDA
FRIDAY, FEB 27
3:00 PM - Check-in
3:30 PM - Welcome, Introductions, Design Thinking Overview (Ken Baldauf)
3:45 PM CHALLENGE REVEAL
4:00 PM - Expert BILL HICKS Presentation
4:45 PM - Break
5:00 PM - Panel Discussion
5:45 PM – Strategy Workshop 1: Team Brand (see above link)
6:00 PM - Dinner & Teaming
Get to know your team mates strengths
Establish your team brand - team name and slogan
6:45 PM - Strategy Workshop 2: Empathy Research and HMW Reframe
7:00 PM - Team Work: Empathy Research and Framing
Discover pain points and opportunities to innovate
Goal: Narrow your scope and reframe the HMW
Experts available for consultation
8:00 PM - Strategy Workshop 3: Ideation & PR/FAQ
8:15 PM - Team Work: Ideation, and Press Release
Midnight - Press Release and FAQ due to ken@innovation.fsu.edu
Hub Closes
Teams may work on their own at the Hub until midnight, or work elsewhere. Take some time to sleep so that you feel sharp and rested on Saturday.
SATURDAY, FEB 28
8:30 AM - Check-in, Breakfast & Networking
9:00 AM - Strategy Workshop 4: Prototyping and Presenting
9:30 AM- Team Work: Develop Prototyping and Pitch
12:00 PM - Lunch & Networking
12:30 PM - Pitches Due to ken@innovation.fsu.edu & Team Photos
1:00 PM - Pitch Presentations Begin
Format: 4 minutes, 6 slides maximum
Q&A: 3 minutes per team
2:30 PM - Awards Ceremony & Wrap up
3:00 PM - Group Photo
PEOPLE YOU WILL MEET
Primary Client and Expert
Bill Hicks / Chief Strategy Officer @ Axsys AI
Host and MC
Ken Baldauf / Founding Director @ FSU Innovation Hub
Planning Committee:
Ken Baldauf, FSU Innovation Hub
Darren Brooks, Herbert Wertheim College of Business
Steve Haynes, Herbert Wertheim College of Business
Wes Dorce, FSU Innovation Hub
Content Area Experts
Brittney Austin / Senior Manager | Government & Public Services @ Deloitte Consulting LLP
Marie Barnes / HR and Leadership Development Professional @ MW Barnes LLC
Steve Haynes / Instructional Specialist @ Florida State University
Shani Lenard / Director of Organizational Design @ JM Family Enterprises
Manju Paramashivaiah / Director and Sr. Principal Security Architect UK
Boots on the Ground:
Innovation Hub Faculty and Staff
Ken Baldauf
Ahmed Negm
Wes Dorce
Nicholas Zanetti
Yusong Liang
Miles Rosoff
James Hudson
RESEARCH RESOURCES
Dealing with AI's Cultural Debt
https://www.deloitte.com/us/en/insights/topics/talent/human-capital-trends/2026/ai-cultural-debt.htmlSuperagency in the Workplace: Empowering People to Unlock AI's Full Potential
https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-workReconfiguring Work: Change Management in the Age of Gen AI
https://www.mckinsey.com/capabilities/quantumblack/our-insights/reconfiguring-work-change-management-in-the-age-of-gen-aiAI Doesn't Reduce Work - It Intensifies It (students will need to create a free HBR account to access the article)
https://hbr.org/2026/02/ai-doesnt-reduce-work-it-intensifies-itAI is Changing How We Learn at Work (students will need to create a free HBR account to access the article)
https://hbr.org/2025/12/ai-is-changing-how-we-learn-at-workThe Human Side of AI
https://www.thomsonreuters.com/en/insights/articles/the-human-side-of-ai-the-growing-risks-of-ubiquitous-use-of-ai-on-talentPulse of Change
https://www.accenture.com/us-en/insights/pulse-of-changeAI in the Workplace: Comparison of Key Sources on Organizational Integration Challenges https://docs.google.com/document/d/1sAo4ke4EPl_JrgF4M4vQxxJQ2xvy5D4iM7pXGJGo-MM/edit?usp=sharing
JUDGING CRITERIA
Innovative Creativity - 25 points
How creative is this idea? Is it something anyone could have thought of? A low score indicates someone probably already did this. A high score is earned by a NEW highly imaginative and creative solution.
Impact - 25 points
How useful will the solution be at addressing the challenge? A low score indicates that, even though the idea may be innovative, it probably won't have much effect on the problem. A high score is earned by a solution that fully addresses a problem.
Feasibility - 25 points
Will your solution be easy to implement? Or will it be costly and require a lot of effort? A low score indicates that, no matter how innovative and impactful the solution, it will be impossible to implement. A high score is earned by a solution that can be implemented with little to no effort.
Prototype and Pitch - 25 points
How effective was the prototype and presentation in selling the solution? Did it illustrate the use of Design Thinking? A low score indicates that the prototype was not compelling, and/or there were significant problems with the presentation. A high score is earned by a very persuasive presentation that engages the audience, tells a compelling story, and effectively demonstrates the effectiveness of the solution.
PARTICIPANT FINAL STEPS
NAME TAG CONTEST
Place a heart on your favorite THREE
PARTICPANT SURVEY
Help us improve and continue our Design Sprints