24-Hour Create-a-thon

Harness Your Creativity!

Working in an interdisciplinary team of five, you will implement the Design Thinking approach to innovation to develop a creative solution to the challenge!

Test your solution with experts and stakeholders at the event. Feel free to test it on others remotely. Gather valuable feedback to improve your solution!

Develop a Simple Prototype

Visually illustrate your solution by creating a prototype as a visual aid to your presentation. Prototypes vary depending on the type of solution your developed. They include:

• A storyboard

• App drawings or screenshots (see www.proto.io) that illustrate a users experience

• A product flyer or website (see www.wix.com)

• Acting out the solution

• A combination of any of the above

Pitch Your Solution

Develop a 3-minute presentation and slide deck (no more than 6 slides) to pitch your idea to the judges. Include your prototype to show how your solution is utilized. The 3-minute pitch will be followed by 3 minutes of Q&A.

Check out this video on the elevator pitch: https://www.youtube.com/watch?v=r-iETptU7JY

Richard Holmam at Medium says that “The Pitch” requires Four Essential Ingredients:

• The Challenge is the business or strategic or brand problem you are being invited to solve, summed up in a single sentence.

• The Key Insight is the key to unlocking the the problem. It’s the way into the creative, the foundation of your concept, the reason your idea makes sense.

• The Idea is … your idea, but described in the single most elegant and evocative and compelling sentence you can think of.

• The Execution is where you enable the audience to envision your idea with all the color and passion and verve that you do.