Orlando Magic Innovation Sprint
Design Thinking Workshop
Friday, September 13
Facilitator: Ken Baldauf
Recipe for Innovation
-
Individual Creativity
The ability to set aside bias, think out of the box, and come up with new ideas.
- Creative Confidence
- Personality Awareness
- Creative Inquiry
- Lateral and Liminal Thinking -
Collaboration
Innovation lies at the intersection of disciplines.
- The Medici Effect
- Brene Brown
- Emotional Intelligence -
Coordination
A roadmap or process to take you from design challenge to solution.
- Design Thinking
- Design Sprint
- Systems Thinking -
Technology
The development and use of technology tools are crucial to managing the complexity of today’s challenges.
- Data Analysis
- AI
- Immersive Media
How might we help the Orlando Magic significantly grow their “International Engagement” to unlock new revenues and other business opportunities that provide the team with a competitive advantage.
Valuable questions in Planning:
Who are the stakeholders?
What is the context of this challenge in terms of trends in the industry, trends in technology, and trends in society?
What are the success factors?
Crucial Info from the Orlando Magic
Empathy
Understanding the problem and the people
Ethnographic Research
Desk Research
Observational Research
Interviews and Surveys
Consider creating a stakeholder persona and analyzing your persona’s interests and motivations.
Empathy Activities
Goal - each student should work to gain at least 5 valuable insights on sticky notes about the Orlando Magic and Basketball internationally.
Valuable Insight: a key fact or understanding that could be useful in developing an effective solution.
Interviews (10 minutes): Determine who in your group knows about basketball, and/or the Orlando Magic. If everyone in your group is a basketball fan, divide into pairs or groups of three and interview each other. If some on your team don’t know much about basketball, they should interview those that do. Take notes about interesting insights you gain, one per sticky note. Questions might include: How often do you go to games? Have you seen the Magic play? What was it like? What motivates you to attend? What’s your favorite part of the game? Who’s your favorite team? Why? Who’s your favorite player? Why?
Desk Research (10 minutes): Each team member should do some quick independent research using your phone or computer. Write valuable insights on sticky notes. See if you can find answers to some of these questions: What are key elements of the Orlando Magic brand? Where is basketball played internationally? Are Orlando Magic games well attended in Florida? Are their international fan groups for the Orlando Magic or other NBA teams? What incentives and strategies have the Magic used to motivate fans to attend games? What other bits of information might be useful? Come up with your own questions.
Share your insights in an Affinity Map (10 minutes): Interact with your team mates and share your insights by placing the sticky notes in the center of the table. Cluster common sticky notes together into themes. Identify what themes arise. Which insights are most valuable?
Reframe
Narrowing the scope of the problem to something actionable and valuable.
Reframing Activity (10 minutes)
What’s your most interesting insight? Reframe your HMW statement to target a more specific area if the original HMW based on the insights you’ve gained.
How might we help _____________________ to do ______________________ so that they might ______________________.
Ideation Activities
First Burst Brainstorming (5 + 15 = 20 minutes): Consider the reframed HMW. Each team member should work independently and quietly to come up with as many solutions as they can imaging to the reframed HMW. One idea per sticky note. Use an Affinity Map to share your ideas with the team, group common ideas together into themes.
Brand Hacking (10 minutes): Disney is a successful international brand. Imagine if your team was Disney and was hired by the Orlando Magic as a consultant to assist them in taking its brand international. What advice would you provide? Note one idea per sticky note and add them to the Affinity Map.
Selection (10 minutes): As a team determine which idea that has been proposed is the best one to move forward into testing and prototyping.
A prototype can take many forms depending on what type of solution you wish to test.
A storyboard can be used to test just about any kind of solution.
A paper prototype can be used to test software, apps, or used to illustrate systems, floor plans, flowcharts, and diagrams.
A digital prototype developed with software such as www.proto.io can be used to create an app without any coding. Presentation software can be used to show apps, catalogues, manuals, and other concepts.
Services can be demonstrated by acting them out.
Physical products can be prototypes with crafting materials of 3D Printing.
No matter what kind of prototype(s) you use, it’s very important to provide you client with a visual representation of your solution, collect feedback, and refine the solution. Repeatedly.
Pitch
Telling the story
Communicating your idea effectively is as important as coming up with it. Brilliant solutions have been wasted due to an ineffective pitch. Do your research on effective pitch techniques and practice your pitch on a stranger.